NBA 2K Joins Forces with Fitbit
An interesting collaboration took shape today when it was announced by 2K that the NBA 2K franchise, starting with NBA 2k17 was to begin interacting with Fitbit, known for their health and fitness equipment. Players who participate in healthy activity (walking, running, swimming etc) will be rewarded for their efforts. If you reach in excess of 10000 steps in a day will receive temporary attribute boosts in the MyPLAYER mode.
After you achieve the 10000 step threshold the game will prompt them to apply temporary +5 attribute boosts and success rate to their MyPLAYER in categories like agility, layups and dunks, and more that will significantly improve performance for the next five games played that day.
“Any athlete will tell you a healthy lifestyle is a major key to success, and by rewarding gamers for healthy lifestyle habits we hope to help motivate them to achieve their goals in life and in-game,” said Alfie Brody, VP of Marketing for NBA 2K. “Our brand has never shied away from breaking down boundaries of what a game can achieve, and we are thrilled to continue that tradition through this Fitbit integration.”
NBA 2k17 is just the next in a line of brands that have joined the “Works with Fitbit” program. It will be interesting to see whether this program is successful and whether or not it becomes a larger part of the Sports game genre going forward. Watch this space for more.
Paul James
